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We may associate balding and thinning hair with middle aged men, but more women are discovering they need hair loss treatment to restore their locks to their former glory.
While chemicals and the harsh environment can take a toll on our tresses, damage can also be done by pregnancy, hormones and weight loss.
Daily Mail writer Thea Jourdan has told readers about the impact her turning 40 had on her natural reddish-brown curls, which started turning dull and lifeless "almost overnight".
"A ten-minute primping session has become a thing of the past. Instead, it takes hours with bucket loads of expensive hair products to get a half-decent result," she said.
Carole Michaelides, consultant trichologist at the Philip Kingsley Trichological Clinic in London, explained that by 40 most women are starting to enter the peri-menopause, which is when oestrogen - the female hormone that counteracts the effects of testosterone - begins to fall.
This causes the hair to grow more slowly and to fall out faster, which leads to the wispy, thinning effect.
"Hair also becomes drier and duller as oestrogen levels decline. Like our skin, hair can lose its youthful appearance," said Ms Michaelides.
But by using an organic shampoo and conditioner regime, you could find your hair looks thicker, fuller and shinier than before.
Fushi's Stimulator Herbal Shampoo, for example, contains rosemary, bay and lavender to nourish the scalp and deliver nutrients to where the hair needs them most. Rosemary is known for its stimulating effects on the hair, because it strengthens roots and supports the follicles while promoting good circulation to the scalp.
While some hair loss may be inevitable with age, it does not mean women have to suffer in silence. A good hair cut will work wonders for your self confidence, while natural hair care products will ensure your locks continue looking glossy and full of vitality.
Posted by Laura Andrews