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It's true that some people are put off organic beauty products because they don't believe they will have the same results as some of the so-called miracle creams they see advertised on television.
But not only can the chemical nasties in these products be detrimental to your health, as well as the environment, it's doubtful whether any of them actually do what they say on the tin.
As make-up artist and skincare specialist Sophie Chamings explained, skincare has become so complicated, with "a million products or a million different things" and all promising instant fixes.
"For me, nature simplifies the complex web and produces just as good, if not better results," she remarked.
"Generally, I believe that natural ingredients work in harmony, not just with the skin, but also with the mind, body and soul."
She added: "Natural ingredients are gentle but extremely powerful and finding the right natural product for someone is like magic.
"Whereas synthetically-made products often have wonderful effects short-term, long-term I see many clients whose skin looks dull, dry and tired as a result of continuous use."
But Ms Chamings urged caution when buying natural beauty products, as there are plenty on the market that claim to be green and organic but are not.
Fushi's organic shampoos, facial skincare products, body care items and nutritional supplements are 100 per cent natural and contain no pesticides, hard detergents or chemicals.
They are also sustainably and fairly sourced, while many are certified organic by the Soil Association, so you can be confident that you are doing your but for the environment as well.
The Soil Association is responsible for certifying more than 80 per cent of all organic products sold in the UK, so look out for the symbol when you buy.
Posted by Sam Wallace