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Our Story


 

A New Adventure

Fushi, meaning ‘eternal life’ in Japanese, began with the combined Indian cultural heritage of Rannesh Jansari and Ria Pattni and from Ayuverdic family recipes handed down by their grandparents who blended oils and infused herbs to create pure, ethically sourced health and beauty products. These were gentle on the skin yet effective and the company grew whilst staying true to their wisdom and values in addition to supporting and developing the communities who helped provide the sustainable ingredients. Still following the original recipes and hand blending ingredients in our London workshop today, we continue to build even stronger relationships with our global farmers and growers to deliver premium quality, carefully created products which enhance the wellbeing of our customers.

 

Brand Story 2


 

Fushi Wellbeing - A New Identity

Fushi’s new identity has been designed with a classic, timeless combination of elements from our heritage and values along with a contemporary logo. Our ingredients are organic, ethically produced, sustainable, pure, cold-pressed or freshly ground from each season’s harvest producing oils and supplements derived from family recipes which have been handed down through the generations.

The fushi logo is a bespoke mandala, an ancient symbol of balance, mindfulness and peace which has been created from eight oil droplets surrounding an inner circle, representing the rhythm of life. The sunny yellow we have chosen for the mandala is vibrant, joyful and happy and complements the soft, olive green of our beautiful, new packaging which describes freshness, renewal and natural energy.

We really like it and hope you do too.

 

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